The purpose of the plan is to secure funding and finance necessary for a great launch for Espa. Ideal for trigger point, deep tissue, reflexology, seated massage or practically any modality, this product fills the need of a growing group of health care professionals whose careers are limited by their ability to serve multiple clients a day without interruption by injury.
There are three major hospitals in the city limits and there are seven massage therapy offices listed in the phone book. Market Analysis Summary The planned move to a downtown location will facilitate access by clients recovering from injuries.
There are loads of information that would be required to be contained in your business plan. Market Segmentation Clients who come for massage fall into four basic groups: Clients recovering from injuries or accidents Often also seeing a chiropractor or physical therapist more often referral from chiropractor Frequently paid by insurance Usually insurance will pay for short-term therapy only, although clients will sometimes supplement out-of-pocket Clients pampering themselves Sometimes have chronic pain or old injury issues Massage 1 — 4 times a month for relaxation Clients who prefer alternative health care Use massage as preventative health care Use other alternative practices — e.
If you keep tabs with the industry, you will realize that the industry is indeed growing which is why massage franchises are now selling faster than before.
Clients who have the disposable income to indulge in massage for self-pampering or relaxation are the core of our long-term repeat customers. In all, the outlook shows a healthy company with good growth prospects, looking to manage its orderly growth in the future.
This statistics goes to show a remarkable growth in demand over the last 5 years. It is also quite probable that other clients who work during the day would be more likely to book a day-time massage when we are more conveniently located to their place of work.
We have put structure in place that will enable us accept insurance payments as well as private-party payments from our clients. An executive summary should be able to convince your reader to give your business a chance.
The rapid turnover of this group is offset by the fact that they will pay top dollar per session.